Researchers by Day, Entrepreneurs by Night

"When universities get the balance right, academics can turn ideas into real-world impact without losing sight of their scholarly roots."

In a nutshell

Balancing academic rigour with entrepreneurial impact isn’t easy, but the right mix of university support and real-world connections can make it possible for researchers to thrive in both roles.

In a Bigger Nutshell

Working as a researcher in entrepreneurship is only becoming more and more complex. It’s not just about teaching or producing knowledge anymore – it’s also about showing that your work has practical value. Universities are increasingly expecting academics to bridge the gap between ideas and impact, whether that means solving real-world problems, partnering with industries, or even launching start-ups. While this shift is exciting for some, for many it’s a tough balancing act. How do you stay true to your academic role while embracing the entrepreneurial side? 

This challenge is the focus of a recent paper by Inna Majoor-Kozlinska, Ulla Hytti, and Pekka Stenholm. As they explain, on one side there’s the academic world, with its focus on intellectual rigour, teaching, and publishing in peer-reviewed journals. On the other, there’s entrepreneurship, which values practical outcomes, innovation, and sometimes bending the rules to make things happen. The real issue here isn’t that researchers must turn their work into something useful, but that they’re increasingly expected to. And without the right support, they might feel overwhelmed, unsure of their place, or even pressured to retreat into a single identity – either sticking with traditional academic norms or going full entrepreneur.

The authors therefore explore the idea of a hybrid identity, where researchers see themselves as both academics and entrepreneurs, and it turns out this dual identity doesn’t just happen by chance; the paper finds that a researcher’s environment – specifically their university’s culture – plays a key role. 

First, universities need to actively support entrepreneurship. This can mean providing funding, offering training programmes, or creating policies that encourage innovation. These are like a safety net, making it easier for researchers to explore entrepreneurial paths without worrying that they’re stepping too far outside their academic role.

Publication Date: 8 July 2024

Authors: Inna Majoor-Kozlinska, Ulla Hytti, and Pekka Stenholm

Institution: Rotterdam School of Management, Erasmus University, Netherlands; University of Turku, Finland

Study Type: Empirical study using survey-based data

Sample Size: 312 university researchers across two multifaculty universities

Research Focus: Exploring how universities influence researchers’ ability to develop a hybrid identity as both academics and entrepreneurs.

Research Methodology: Survey-based analysis examining the role of university entrepreneurship support systems and external connections to industries and society in shaping hybrid identities.

Main Findings: Researchers in entrepreneurship often face the challenge of balancing academic and entrepreneurial roles. A hybrid identity – where researchers see themselves as both academics and entrepreneurs – is more likely to develop in environments where universities provide strong internal entrepreneurship support (e.g., funding, training, policies) and maintain robust external connections (e.g., partnerships with industries, societal engagement). These two factors must work together to create an environment that helps researchers navigate the dual demands of publishing academic work and achieving practical impact.

Citation: Majoor-Kozlinska, I., Hytti, U., & Stenholm, P. (2024). “Navigating dual identities: Academic entrepreneurship and university support.” Journal of Business Venturing. [https://doi.org/10.1080/00472778.2024.2366959]

Second, strong connections to the outside world are essential. This includes partnerships with industries, collaboration with communities, and engagement with societal challenges. These connections act like a compass, helping researchers see where their work could have a tangible impact.

The tricky part is that these two factors – support and connections – need to work together. A great entrepreneurship strategy won’t go far if the university feels disconnected from real-world problems. And being well-connected to industries isn’t much use without internal systems to help researchers act on their ideas. When both pieces are in place, universities create an environment where researchers can confidently embrace a hybrid identity and thrive in their dual role.

This paper offers a clear message: empowering academic entrepreneurship isn’t about forcing researchers to pick sides. Instead, it’s about creating an environment where being both a thinker and a doer feels natural and achievable. For researchers, educators, and administrators, this is a call to action: when universities get the balance right, academics can turn ideas into real-world impact without losing sight of their scholarly roots.

For more on how educators navigate similar identity shifts, see Who Is Qualified to Teach Entrepreneurship?.

More Research Recaps:

Educators applying design thinking in entrepreneurship education

How Educators Apply Design Thinking to Entrepreneurship Education

Design thinking may be everywhere in entrepreneurship education, but it’s not always used the same way. This study explores how educators across Europe are interpreting ...
Research Recap – engineering entrepreneurship education (illustration)

Turning Engineers into Entrepreneurs

A Spanish university course used challenge-based learning to boost engineering students' entrepreneurial skills, improving their problem-solving, creative thinking, and resource management.
Illustration showing entrepreneurs’ values and wellbeing differences between curiosity-driven and status-driven founders.

Do What You Love!
But Only for the Right Reasons

When your motivation comes from curiosity and freedom, entrepreneurship boosts your wellbeing. But when it’s driven by money or status, it can quietly make you ...
Nordic entrepreneurship education – teacher training illustration

What The Nordics Are
Doing Right in Entrepreneurship Education

Nordic countries take entrepreneurship education seriously — and it starts with how they train teachers. By embedding entrepreneurial pedagogy in teacher education, they cultivate classrooms ...
Research recap – rebels build startups (illustration)

Why Rebels Build Startups
— and Rule-Followers Don’t

Some people break the rules to make things better — and those people are more likely to become entrepreneurs. But if they believe too strongly ...
Entrepreneur facing burnout and work-life stress

Do Entrepreneurs Burn Out too?

Entrepreneurship is seen by many as a dream job – freedom, innovation, and self-fulfilment are all part of the allure, but there’s a flip side ...
Science-fiction prototyping workshop: students create speculative artefacts; science fiction in entrepreneurship education.

Teaching the Future
Before It Arrives

Blending science fiction with entrepreneurship education helps students imagine and prepare for radically different futures – not just extrapolate from the present. This study shows ...
Research recap – students design their own learning (illustration)

When Students Design
Their Own Learning

A six-year experiment in a rural U.S. college shows how entrepreneurship education can be reimagined when students help design their own learning.
Students reflecting during entrepreneurship assessment workshop at Karolinska Institute

Measuring What Matters

Entrepreneurship education has long measured success by counting new ventures or business plans. This study shows how assessment can instead reveal how students actually develop ...
Entrepreneurship education research review illustration

Untangling the Threads of Entrepreneurship Education Research

By reviewing over 150 studies, this influential paper brought clarity to the messy world of entrepreneurship education research — showing that how we teach matters ...